About us
White and More is a privately owned company, established since 2015, by the Khoury Brothers, namely: Georges, Antoine and Michel Khoury, with the objective to manage and operate different companies in the retail sector in Lebanon.
History
With a track record bearing witness to their know-how, the Khoury brothers have founded one of Lebanon’s top retail companies, “Khoury Home”, and ran it for 15 years, before selling it in 2013.
The “Khoury Home” story started in 1998 and it is, till today, the clear leader in the retail industry for household products and appliances. “Khoury Home” was managed to become “the best retail option on the market for home appliances”.
“Khoury Home” achieved the “Khoury Home Competitive Advantage” by adopting a 3-pronged strategy: (1) Quality Brands and Products. (2) Environment, i.e. warm, hospitable and inviting store atmosphere. And (3) Great Service – consistent with the “Khoury Home” brand values.
Khoury Home is steady — it has remained top 1 since it debuted.
Mission and Value
Mission
Our mission is to achieve leadership in the existing or new brands and core product categories, in which we choose to compete. In pursuing our mission, we will attract, motivate and retain high performing people. We are committed to competitive performance based on equal career opportunity and merit. We expect integrity, civility, openness, support for others and commitment to the highest standards of achievement.
Value
Creating Value is the essence of business. Customers (both internal and external) are the lifeblood of our business and the foundation of future growth.
We will offer customers products of the highest quality levels for value. We will provide quality service to our customers, by treating them as partners and living up to our commitments.
We will comply with applicable laws and regulations at all government levels. We will contribute to the communities in which we operate and address social issues responsibly.
We believe that commitment to this mission and to these values will enable the company to provide a superior return to our stakeholders.
